Malta’s tourism industry soared to record-breaking heights in 2024, with momentum continuing into 2025. As global travel rebounds and travellers seek deeper cultural connections, Malta stands out as a must-visit destination, thanks to its forward-thinking tourism strategy.

Join us for an exclusive evening to explore how Malta is shaping the future of global tourism — not just as an economic driver, but as a powerful force for cultural exchange and community enrichment.

This Malta Business Network (UK) event is taking place at the National Liberal Club ('NLC'), Whitehall and is organised in conjunction with the NLC Commonwealth and European Forums.

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Date: Tuesday, 29 April 2025
Time: 18:00 – 20:00 BST
Location: National Liberal Club (NLC), Whitehall
Fee: Free for members

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Speaker: Tolene van der Merwe – Director UK & Ireland, Malta Tourism Authority

Tolene van der Merwe is an accomplished travel and tourism industry leader, currently serving as the Director for the UK & Ireland at the Malta Tourism Authority since October 2019.  In this role, she oversees the marketing and brand strategy and general operations for her unit, ensuring that the enchanting Maltese Islands are effectively promoted to travellers.  Based in London, Tolene leads a dedicated team that collaborates closely with the travel trade to inspire and educate potential visitors. 

With 30 years of experience in the industry, Tolene has held various senior positions that have shaped her expertise.  Before joining the Malta Tourism Authority, she was the Hub Head for UK & Ireland at South African Tourism and served as Director of a hotel representation agency.  Her extensive background includes roles such as Product Manager for an outbound tour operator and National Sales Manager for a luxury hotel group. 

Under Tolene’s leadership, the UK has consistently remained Malta’s largest inbound market.  Notably, 2024 has marked a record-breaking year for arrivals, surpassing even the peak year of 2019.  This impressive growth reflects the successful marketing strategies implemented by her team.

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Guest Registration

‍Members who wish to register a guest will need to make a separate registration using the registration code they have already received. This ensures that all attendee names are accurately recorded.If you’re bringing a guest, please provide their details when registering. Guests can also contact us directly via events@maltabusinessnetwork.com.

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Disclaimers: The opinions expressed in the presentation that will take place at the event are solely those of the presenters and not necessarily those of The Malta Business Network. The Malta Business Network does not guarantee the accuracy or reliability of the information provided.

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Spaces are limited – secure your place now.

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